If This Isn’t An Ad Alluding to Sex, I’ll Probably Be Disappointed

Can you see this?  This is a billboard across from my office in SoHo/TriBeCa on Varick and Canal.  If you squint you can see it’s an unmade bed and it looks like it has just been sexed in.  The thing is, it’s been this way for about two weeks now and nothing else has changed–nothing has been added to it, no billboards around it have mentioned this boom boom bed, nothing.  So NOW, I am intrigued.  What is this billboard?  What is it advertising?  Sheets?  A hotel? A bed? A daytime affair service?  Mama needs some answers.