I Want My MTV Back


There have been millions of articles written about how MTV and VH1 have given up on playing music videos, which isn’t entirely true. If you wake up at the crack of dawn like I did this morning to go to the gym, they show a good chunk of videos for three hours and not all of them are new.  Before I had to leave, they even played Everybody (Backstreet’s Back)!! I was so excited I smiled as I ran up that 8.0 incline (and then promptly suffered a mild case of asthma).

My enthusiasm for this video got me thinking though–not for the memories of the 90s, but rather for the memories of these videos.  I love everything about the videos cranked out by ‘NSYNC, Backstreet Boys and Britney Spears back in the day.  They were just so ridiculous and fun!  There was a formula to it.  There was a story, usually love was involved in some way with someone, and then they’d dance it out.

And boy, was there dancing.  I would watch these videos just for the choreographed parts and I would get chills each time.  As someone with little to no rhythm, it always boggles my mind how you can get 20 plus people to perform the same complicated moves at the same time to the same beat.  I loved it, and clearly, people still love it.  Some of these videos have over 10 million views on youtube and they aired on TV over 10 years ago.  They had to have done something right.

So, music producers/directors.  Please bring back music videos with choreographed dance numbers.  No, not gyrating hussies on shiny cars–those don’t count.  I want something like Britney in “Drive Me Crazy” or ‘NSYNC in “Bye Bye Bye”.

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